Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Nadjim MkedderMahmut BakırAbdelheq Lachachi2025-07-252025-07-2520212658-084510.7206/cemj.2658-0845.62https://repozytorium.kozminski.edu.pl/handle/item/1689CC-BY-4.0SOR theoryperceived qualitylocal productsconsumer purchase intentiondairy productsSOR theoryperceived qualitylocal productsconsumer purchase intentiondairy productsInvestigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR ModelInvestigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR ModelArticle