Bartłomiej MoszoroKatarzyna Gadomska-Lila2025-07-252025-07-2520132658-084510.7206/mba.ce.2084-3356.49https://repozytorium.kozminski.edu.pl/handle/item/1455CC-BY-NC-ND-4.0business modelinnovationstrategybusiness modelinnovationstrategyInnovating the business modelInnovating the business modelArticle