Grzegorz LeszczyńskiMarek ZielińskiPiotr GaczekJędrzej Kociński2025-09-302025-09-30202510.1108/CEMJ-03-2024-0090https://repozytorium.kozminski.edu.pl/handle/item/3740Purpose This article aims to explain how organizations create and integrate medical knowledge to develop AI-based medical solutions. The study resulted from a discussion on value co-production with digital technologies and the capabilities needed for it. Design/methodology/approach The study explores the case of value co-production with the digitalization of traditional medical stethoscopes. It considers integrated resources to create AI-based medical solutions, actors engaged in co-production and activities related mainly to knowledge embodiment. Findings This article presents operand and operant resources integration when AI is implemented in innovative medical solutions. Furthermore, it shows which activities are undertaken for value co-production and what roles actors from various fields play in resource integration. Originality/value Our article discusses the integration of knowledge and the role of knowledge embodiment among resource integration in value co-production when working on AI.CC-BY-4.0ArticleAI-based valueValue co-productionHealthcareResource integrationKnowledge embodimenthttps://www.emerald.com/cemj/article/33/3/385/1248680/Integration-of-knowledge-and-technology-in-the-co2658-24300000-0003-2989-97290000-0001-5697-36780000-0003-1349-26760000-0001-9562-9925Institute of Marketing, Uniwersytet Ekonomiczny w Poznaniu, Poznan, PolandCollegium Da Vinci, Poznan, Polandnstitute of Marketing, Uniwersytet Ekonomiczny w Poznaniu, Poznan, PolandFaculty of Physics, Adam Mickiewicz University, Poznan, Poland