Internet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish Exporters

Piotr ZaborekJolanta Mazur2025-07-252025-07-2520182658-084510.7206/jmba.ce.2450-7814.243https://repozytorium.kozminski.edu.pl/handle/item/1614CC-BY-NC-ND-4.0dialoginteractionthe Internetconsumersmanufacturersexportersmultiple-case studyvalue co-creationdialoginteractionthe Internetconsumersmanufacturersexportersmultiple-case studyvalue co-creationInternet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish ExportersInternet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish ExportersArticle