Anna Olejniczuk-Merta2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.126https://repozytorium.kozminski.edu.pl/handle/item/1470CC-BY-NC-ND-4.0marketingsocial innovationmarketingsocial innovationMarketing and Social Innovation – A Comparative AnalysisMarketing and Social Innovation – A Comparative AnalysisArticle