City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities

Andrzej Szromnik2025-07-252025-07-2520162658-084510.7206/jmba.ce.2450-7814.166https://repozytorium.kozminski.edu.pl/handle/item/1557CC-BY-NC-ND-4.0city placementcity marketingplace marketingpromotion mixproduct placementcity placementcity marketingplace marketingpromotion mixproduct placementCity Placement: A New Element in the Strategy of Integrated Marketing Communication of CitiesCity Placement: A New Element in the Strategy of Integrated Marketing Communication of CitiesArticle