Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry

Olga KolomiietsMagdalena KrzyżanowskaGrzegorz Mazurek2025-07-252025-07-2520182658-084510.7206/jmba.ce.2450-7814.234https://repozytorium.kozminski.edu.pl/handle/item/1599CC-BY-NC-ND-4.0brand attachmentbrand lovevalue co-creationmotivationbrand engagementbrand attachmentbrand lovevalue co-creationmotivationbrand engagementCustomer Disposition to Value Co-Creation Activities. The Case of the Clothing IndustryCustomer Disposition to Value Co-Creation Activities. The Case of the Clothing IndustryArticle