The Impact Of The Digital World On Management And Marketing

Mazurek, Grzegorz Tkaczyk, Jolanta

Kozminski University

23.61 MB

pobrano 920 razy

Abstrakt

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both heory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.

Metadane

Typ Book 
Wydawca Poltext
Język en
Paginacja 388