Extending Boundaries.The Impact of the Digital World on Consumers and Marketing

Abstract

This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries. The authors present a series of novel contributions and highlight some emerging issues relating to consumer–technology interactions, technology’s impact on marketing practice and digitalisation’s consequences in the selected industries.

The publication of the book was possible thanks to the support of the Polish National Agency for Academic Exchange under the Welcome to Poland Program (2020).