Publikacja:
The Impact Of The Digital World On Management And Marketing
Data
2016
Książka
Przeszukaj czasopismo| cris.legacyid | 7007 |
| dc.abstract.pl | The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both heory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters. |
| dc.contributor.affiliation | Kozminski University |
| dc.contributor.affiliation | Kozminski University |
| dc.contributor.author | Grzegorz Mazurek |
| dc.contributor.author | Jolanta Tkaczyk |
| dc.date.accessioned | 2025-07-25T16:53:04Z |
| dc.date.available | 2025-07-25T16:53:04Z |
| dc.date.issued | 2016 |
| dc.description.physical | 388 |
| dc.identifier.uri | https://repozytorium.kozminski.edu.pl/handle/item/3293 |
| dc.language | en |
| dc.publisher | Poltext |
| dc.relation.pages | 388 |
| dc.rights | CC-BY-4.0 |
| dc.subject | digital world |
| dc.subject | marketing |
| dc.subject | management |
| dc.title | The Impact Of The Digital World On Management And Marketing |
| dc.type | Book |
| dspace.entity.type | Publication |