The Impact Of The Digital World On Management And Marketing
Kozminski University
Abstract
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both heory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
Keywords
Metadata
Type | Book |
Publisher | Poltext |
Language | en |
Pagination | 388 |
Copyright info
CC-BY