Greenwashing – Myth or Reality in the World of Business?

Abstract

Purpose: The purpose of this paper is to explore the concept of corporate posturing and deception in the area of social and environmental responsibility, its main types and causes and to assess the actual scale of the problem.

Methodology: The paper discusses major issues with references to existing literature and practical examples.

Findings: The main fi nding of this paper is that environmental and social responsibility statements accurately represent corporate commitment in the majority of cases. There are a number of reasons for this state of affairs. The most important of them are: easy consumer and investor access to various sustainability ratings, the rising scale of external verifi cation of social responsibility reports by independent third parties and stakeholder groups, and the rising liability for corporate social responsibility frauds.

Research limitations: The paper explores issues related to the problems and challenges of fair and accurate corporate social reporting. Many questions remain to be addressed. Practical implications: Social and environmental branding could give companies competitive advantage as a growing number of consumers become more sustainability-conscious. It could also help overcome the increasing skepticism of consumers towards corporate social responsibility practices.

Originality: The paper raises the importance of the different conditions of corporate disinformation in the field of social and environmental responsibility and adds value to the existing body of literature on corporate greenwashing.