It is customary to promiscuously interconnect the well-established methodological conception of sociological reflexivity to multi-level metatheoretical analyses, representational tactics and strategies, self-conscious knowledge-production processes and, in general, epistemological questions and answers. However, Western reflexive thinking about culture, rationality, and scientific knowledge often tends to (somehow) reproduce the self-assured “one epistemological size fits all” standpoint of Eurocentrism, to arrogantly exclude alternative post-colonial theorizations and to implicitly ignore the irreducibility of the “ethical dimension”. The “reinvention” of this crucial dimension, within contemporary sociology and critical organizational research, entails the substantial incorporation of the “weak” performative circular reasoning as well as a new reflexive ethos and aesthetic of scientific modesty. The issue here is indeed the fruitful pluralist maximization of both ethical and cognitive possibilities. In this respect, the innovative “it could be otherwise” clause of radical intellectual inquiry remains central to our inter-disciplinary world- and self-accounts.