citation_author
Czernyszewicz, Eugenia
citation_volume
32
citation_author
Wiśniewska, Małgorzata Zdzisława
citation_publication_date
6/2024
citation_title
Credibility of food processing companies in terms of food safety: perspective of Generation Z consumers
citation_pdf_url
https://repozytorium.kozminski.edu.pl/pl/system/files/Wisniewska.pdf
citation_issue
2
citation_journal_title
Central European Management Journal
citation_issn
2658-0845
citation_firstpage
320
citation_lastpage
335
dcterms.title
Credibility of food processing companies in terms of food safety: perspective of Generation Z consumers
dcterms.creator
Czernyszewicz
dcterms.subject
food processing company, credibility, trust, food safety, GenZ, students
dcterms.description
Purpose – The authors aimed to identify the opinions of young adult consumers regarding food processing companies’ (FPCs) credibility in terms of food safety (FS). Design/methodology/approach – The authors surveyed Generation Z (GenZ) consumers. The authors assessed the reliability of the research questionnaire using Cronbach’s alpha statistics. The authors used descriptive statistics and one-way ANOVA analysis of variance in the data analysis to determine intergroup variability. The authors performed statistical analyses using IBM SPSS Statistics. 27. Findings – The most valued determinants for consumers were competence and skills, and the most valued family members’ opinions on FS, followed by experts’ opinions. FS concerns are more associated with FPCs than with farmers. The ethics of conduct and moral responsibility play an important role in assessing the FPCs’ credibility. Research limitations/implications – The questionnaire did not focus on specific food industries, such as fruit and vegetables, fish, meat, dairy, etc. In the future, a similar survey on producers’ credibility should consider the issue of FS risks associated with the specifics of a particular industry. Originality/value – The authors proposed a set of factors that may determine young adult consumers’ perception of the FPCs’ credibility, which they may use for research within other consumer groups.
dcterms.contributor
Czernyszewicz
dcterms.date
6/2024
dcterms.type
Text
dcterms.format
text/html
dcterms.identifier
https://repozytorium.kozminski.edu.pl/pl/pub/7380
dcterms.abstract
Purpose – The authors aimed to identify the opinions of young adult consumers regarding food processing companies’ (FPCs) credibility in terms of food safety (FS). Design/methodology/approach – The authors surveyed Generation Z (GenZ) consumers. The authors assessed the reliability of the research questionnaire using Cronbach’s alpha statistics. The authors used descriptive statistics and one-way ANOVA analysis of variance in the data analysis to determine intergroup variability. The authors performed statistical analyses using IBM SPSS Statistics. 27. Findings – The most valued determinants for consumers were competence and skills, and the most valued family members’ opinions on FS, followed by experts’ opinions. FS concerns are more associated with FPCs than with farmers. The ethics of conduct and moral responsibility play an important role in assessing the FPCs’ credibility. Research limitations/implications – The questionnaire did not focus on specific food industries, such as fruit and vegetables, fish, meat, dairy, etc. In the future, a similar survey on producers’ credibility should consider the issue of FS risks associated with the specifics of a particular industry. Originality/value – The authors proposed a set of factors that may determine young adult consumers’ perception of the FPCs’ credibility, which they may use for research within other consumer groups.
dcterms.language
en
dcterms.modified
2024-07-05T12:24+02:00