Publikacja:

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Data

2024
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid7395
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalancedc92c553-0411-4522-97d5-b7ef33169392
dc.abstract.plPurpose – Virtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods purchases. We investigated the direct and indirect effects of functional, emotional, and social values through player satisfaction on purchase intention toward virtual goods among online players. Design/methodology/approach – In total, we surveyed 332 online game players utilizing a structured questionnaire. We employed a multi-analytic approach combining partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA) to examine the proposed relationships. Findings – The findings show that all dimensions of value and player satisfaction significantly affect the intention to acquire virtual goods. However, social value does not exert a significant effect on player satisfaction. Moreover, we confirmed that player satisfaction mediates the relationships between functional value, emotional value, and purchase intention. Furthermore, NCA results indicated that all predictors in the model are necessary conditions of purchase intention for virtual goods. Originality/value – These findings contribute to an enhanced understanding of purchase intentions among online game players from a symmetric (PLS-SEM) and asymmetric (NCA) perspective by proposing a multi-analytic approach.
dc.contributor.affiliationAbou Bekr Belkaid University
dc.contributor.affiliationSamsun University
dc.contributor.affiliationVrije Universiteit Amsterdam
dc.contributor.affiliationAnadolu University
dc.contributor.authorNadjim Mkedder
dc.contributor.authorMahmut Bakır
dc.contributor.authorYaser Aldhabyani
dc.contributor.authorFatma Zeynep Ozata
dc.date.accessioned2025-07-25T16:04:24Z
dc.date.available2025-07-25T16:04:24Z
dc.date.issued2024
dc.date.published09/2024
dc.description.issue3
dc.description.physical368-391
dc.description.volume32
dc.identifier.doi10.1108/CEMJ-09-2023-0350
dc.identifier.issn2658-0845
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/1770
dc.languageen
dc.relation.ispartofCentral European Management Journal
dc.relation.pages368-391
dc.rightsCC-BY-4.0
dc.subjectvirtual goods
dc.subjectPLS-SEM
dc.subjectnecessary condition analysis
dc.subjectpurchase intentions
dc.subtypeOriginal
dc.title

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

dc.typeArticle
dspace.entity.typePublication