Publikacja:
Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies
Data
2022
Artykuł
Przeszukaj czasopismo| cris.legacyid | 7095 |
| cris.virtual.journalance | #PLACEHOLDER_PARENT_METADATA_VALUE# |
| cris.virtualsource.journalance | dc92c553-0411-4522-97d5-b7ef33169392 |
| dc.abstract.pl | Purpose: The article analyzes the market-orientation level and its impact on high-tech manufacturing companies’ competitiveness at two points in time. Design/methodology/approach: The analysis is based on data from two surveys from 2011 and 2019, conducted with the same questionnaire, in Poland, a state that has experienced many changes after 1989 and after joining the European Union in 2004. Findings: The results indicated that during the eight years between the surveys, the importance of high-tech companies’ market orientation grew considerably. Moreover, in 2011 the level of market orientation explained over 11% of the variance in the competitiveness of high-tech manufacturing companies, while in the 2019 survey, it explained over 22% of the variance. Moreover, nearly all highly competitive high-tech manufacturing companies analyzed in the study also revealed high levels of market orientation. Research limitations: The main limitation of the study is the fact that the findings refer to Polish manufacturing high-tech companies, so any generalizations to other regions or industries should be treated with caution. Research implications: Managers of high-tech companies should develop and maintain the highest possible level of market orientation. However, a high level of market orientation does not automatically guarantee high competitiveness. Originality: This study is the first to empirically test the influence of market orientation on high-tech companies’ competitiveness level in the “new EU countries” at two points in time. |
| dc.contributor.affiliation | Poznań University of Economics and Business, Poland |
| dc.contributor.author | Marcin Soniewicki |
| dc.date.accessioned | 2025-07-25T16:03:25Z |
| dc.date.available | 2025-07-25T16:03:25Z |
| dc.date.issued | 2022 |
| dc.date.published | 2022 |
| dc.description.issue | 4 |
| dc.description.physical | 150-174 |
| dc.description.volume | 30 |
| dc.identifier.doi | 10.7206/cemj.2658-0845.93 |
| dc.identifier.issn | 2658-0845 |
| dc.identifier.uri | https://repozytorium.kozminski.edu.pl/handle/item/1720 |
| dc.language | en |
| dc.relation.ispartof | Central European Management Journal |
| dc.relation.pages | 150-174 |
| dc.rights | CC-BY-4.0 |
| dc.subject | market orientation |
| dc.subject | competitiveness |
| dc.subject | high-tech |
| dc.subject | manufacturing |
| dc.subject | strategic manufacturing |
| dc.subtype | Original |
| dc.title | Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies |
| dc.type | Article |
| dspace.entity.type | Publication |