Publikacja:

Marketing sent by banks to e-mail address in compliance with the law

Data

2018
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid4875
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalanceff6de15c-793d-460a-a16f-745170980ddb
dc.abstract.plThis article covers considerations on the e-mail marketing of financial products and services aimed at consumers. The research paper presents the practice of banks used by those institutions in the e-marketing; basic concepts such as information, offer, advertisement, communication or spam have been considered. The article addresses in particular relevant problems linked to sending advertising materials by e-mail, i.e specifying what types of messages a bank may send to its customers, whether a bank may send such messages to all its customers, whether a bank may send such messages only to its customers, what the consumers rights with respect to receiving unwanted and unsolicited commercial information are. The research paper took into consideration current judicature and views of legal writers.
dc.contributor.affiliationAkademia Leona Koźmińskiego
dc.contributor.authorKamila Wysocka
dc.date.accessioned2025-07-25T16:18:35Z
dc.date.available2025-07-25T16:18:35Z
dc.date.issued2018
dc.date.published2018
dc.description.issue2
dc.description.physical432-446
dc.description.volume10
dc.identifier.doi10.7206/kp.2080-1084.213
dc.identifier.issn2080-1084
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/2000
dc.languageen
dc.relation.ispartofKrytyka Prawa. Niezależne Studia nad Prawem
dc.relation.pages432-446
dc.rightsCC-BY-NC-ND-4.0
dc.subjectadvertising law
dc.subjectmarketing
dc.subjectconsumer protection
dc.subjectspam
dc.subjectdata protection
dc.subjectmailing
dc.title

Marketing sent by banks to e-mail address in compliance with the law

dc.typeArticle
dspace.entity.typePublication