Publikacja:

The Story behind Identities: from Corporate Discourse to Individual Recognition

Data

2008
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid6556
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalance648ce774-05ae-47f3-8a1b-62524c23badd
dc.abstract.plOrganizations can be seen as discursive places where language practices (developing, telling and restoring stories) flourish. Individuals usually develop their identity in this space, being influenced (choosing alignment or choosing counter-identity) by meta-stories told at the organizational level through brand identity or corporate identity. This article aims at identifying the link between the micro type (individual) and macro type of identity (brand and corporate identity). In particular, our work focuses on the impact and the risk of storytelling when developing theses links.
dc.contributor.affiliationGroupe Ecole Supérieure de Commerce Chambéry, IREGE
dc.contributor.affiliationUNIVERSITE LYON II, Laboratoire CERRAL
dc.contributor.affiliationGroupe Ecole Supérieure de Commerce Chambéry, IREGE
dc.contributor.authorCathy Bréda
dc.contributor.authorMiguel Delattre
dc.contributor.authorRodolphe Ocler
dc.date.accessioned2025-07-25T16:45:25Z
dc.date.available2025-07-25T16:45:25Z
dc.date.issued2008
dc.date.published2008
dc.description.issue1
dc.description.physical82-90
dc.description.volume7
dc.identifier.issn1532-5555
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/2987
dc.languageen
dc.relation.ispartofTamara: Journal for Critical Organization Inquiry
dc.relation.pages82-90
dc.rightsCC-BY-4.0
dc.subjectidentity
dc.subjectbrand
dc.subjectindividual
dc.subjectpower allusion
dc.subjectmarket
dc.subjectstory
dc.subtypeOriginal
dc.title

The Story behind Identities: from Corporate Discourse to Individual Recognition

dc.typeArticle
dspace.entity.typePublication