Publikacja:

Making Sense of Social Responsibility: The French Discourse

Data

2006
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid6676
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalance648ce774-05ae-47f3-8a1b-62524c23badd
dc.abstract.plThis paper investigates the notion of corporate social responsibility. The focus is on analyzing, using different semantic tools, the perception that companies have of their social responsibility as well as the action plans that they initiate in this field. Based on four institutional communications produced by the companies, we establish various levels of reading thanks to narrative analysis and to metaphors, in particular of the fuzzy borders between the map and the territory or the undulation of the positioning of the writer. The reports on social responsibility were then identified like instruments of speech seeking to praise the actions of the companies, in the form of a type of communication which one could describe as propaganda. Beyond what is said, the article aims at identifying the sense given by the corporate world to social responsibility.
dc.contributor.affiliationGroupe ESC Chambery, France
dc.contributor.authorOcler Rodolphe
dc.date.accessioned2025-07-25T16:47:42Z
dc.date.available2025-07-25T16:47:42Z
dc.date.issued2006
dc.date.published2006
dc.description.issue3
dc.description.physical38-50
dc.description.volume5
dc.identifier.issn1532-5555
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/3105
dc.languageen
dc.relation.ispartofTamara: Journal for Critical Organization Inquiry
dc.relation.pages38-50
dc.rightsCC-BY-4.0
dc.subtypeOriginal
dc.title

Making Sense of Social Responsibility: The French Discourse

dc.typeArticle
dspace.entity.typePublication