Publikacja:

NPV-Relevant Product Description and B2B Marketing Contribution to Value Creation

Data

2014
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid4461
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalancedc92c553-0411-4522-97d5-b7ef33169392
dc.abstract.plPurpose: The aim of this study is to answer the following question: what concepts should be used to explain how marketing contributes to value creation in business-to-business (B2B) relations? Methodology: The method consists of: (1) using net present value (NPV) as a goal of B2B purchasing decisions and (2) analysing the supplier’s controlling system to differentiate between value drivers and value causes. Findings: A conceptual framework of B2B value creation has been proposed. NPV-related product description is the main concept in the framework. Originality: The study contributes to the B2B marketing theory by increasing the clarity of conceptual foundations by (1) proposing the NPV-relevant product description and (2) making a distinction between value drivers and causes of value.
dc.contributor.authorRyszard Kłeczek
dc.date.accessioned2025-07-25T15:58:34Z
dc.date.available2025-07-25T15:58:34Z
dc.date.issued2014
dc.date.published2014
dc.description.issue4
dc.description.physical109-117
dc.description.volume22
dc.identifier.doi10.7206/mba.ce.2084-3356.123
dc.identifier.issn2658-0845
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/1467
dc.languageen
dc.relation.ispartofCentral European Management Journal
dc.relation.pages109-117
dc.rightsCC-BY-NC-ND-4.0
dc.subjectvalue creation
dc.subjectvalue drivers
dc.subjectb2b marketing
dc.subjectnpv-relevant product
dc.subjectdescription
dc.title

NPV-Relevant Product Description and B2B Marketing Contribution to Value Creation

dc.typeArticle
dspace.entity.typePublication