Publikacja:

Does neoliberalism’s ethical consumer create more problems than she solves? A discussion of a neocommunitarian alternative

Data

2019
Artykuł
 
cris.legacyid6664
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalance648ce774-05ae-47f3-8a1b-62524c23badd
dc.abstract.plThe ethical consumer occupies a significant position in the current capitalist system as the market-based answer to a whole range of negative externalities. Unfortunately, she has been proven to behave out of sync with her ethical values and thus has been taken apart by scholars as a mere myth. Yet, businesses and politicians continue to believe in her abilities. This, we argue, is not caused by them being blind to her failures but because the category of the ethical consumer represents an ideal solution in the neoliberal discourse that embraces the holy trinity of an unregulated market, personal emancipation and the freedom of choice. Unfortunately, the ethical consumer has turned out to be a poorly suited solution to the negative externalities as ecological and social critiques continue to emerge. In response, a neocommunitarian discourse seems to gain strength, replacing the neoliberal version of the market as a bifurcation point between customers and suppliers instead bringing together businesses and consumers in a new type of network formation overcoming the bifurcation between consumers and producers.
dc.contributor.affiliationAarhus University
dc.contributor.affiliationAarhus University
dc.contributor.authorKlaus Brønd Laursen
dc.contributor.authorNikolaj Kure
dc.date.accessioned2025-07-25T16:47:28Z
dc.date.available2025-07-25T16:47:28Z
dc.date.issued2019
dc.date.published2019
dc.description.issue1
dc.description.physical1-2
dc.description.volume17
dc.identifier.issn1532-5555
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/3093
dc.languageen
dc.relation.ispartofTamara: Journal for Critical Organization Inquiry
dc.relation.pages1-2
dc.rightsCC-BY-4.0
dc.subjectethical consumer
dc.subjectneoliberalism
dc.subjectneocommunitarism
dc.subjectdiscourse
dc.subtypeOriginal
dc.title

Does neoliberalism’s ethical consumer create more problems than she solves? A discussion of a neocommunitarian alternative

dc.typeArticle
dspace.entity.typePublication