Publikacja:

Ethnography as Direct Sales

Data

2013
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid6435
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalance648ce774-05ae-47f3-8a1b-62524c23badd
dc.abstract.plBy applying the “learning from looking elsewhere” approach I offer recommendations for the advancement of ethnographic practice derived from a study of direct selling distributors. The article is based on a long-term field study (observations and interviews) conducted among sales forces for a global direct sales cosmetics company. The study is supplemented with the inclusion of auto-ethnographic vignettes from the author’s personal experiences as ethnographic researcher and supervisor. I develop a typology of four coping strategies’ currently functioning in direct selling organizations: 1) offer routine to follow; 2) make the task manageable; 3) offer emotional purpose; and 4) provide an opportunity for gradual immersion. This typology can be usefully applied for categorizing, communicating, and developing strategies for ethnographic practice. Finally, new aspects of basic academic activities for organizational ethnographers are identified.
dc.contributor.affiliationAkademia Leona Koźmińskiego
dc.contributor.authorPaweł Krzyworzeka
dc.date.accessioned2025-07-25T16:43:02Z
dc.date.available2025-07-25T16:43:02Z
dc.date.issued2013
dc.date.published2013
dc.description.issue3
dc.description.physical45-57
dc.description.volume11
dc.identifier.issn1532-5555
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/2867
dc.languageen
dc.relation.ispartofTamara: Journal for Critical Organization Inquiry
dc.relation.pages45-57
dc.rightsCC-BY-4.0
dc.subjectethnography
dc.subjectfieldwork
dc.subjectdirect sales
dc.subjectmlm
dc.subjectemotions
dc.subjectmethodology
dc.subtypeOriginal
dc.title

Ethnography as Direct Sales

dc.typeArticle
dspace.entity.typePublication