Publikacja:

Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception

Data

2018
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid4563
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalancedc92c553-0411-4522-97d5-b7ef33169392
dc.abstract.plPurpose: The article explores the grounds of possible interrelations of snob and bandwagon consumers’ inclinations in the luxury fashion sector. The reason to investigate this comes from the growth of inconsistent evidence among analyses of this subject. Consumers’ perception of luxury goods seems not only compound but also quite ambiguous at the same time. One of its reasons may be the wrong assumption that snob and bandwagon inclinations are opposite trends that cannot co-exist among individual motives of luxury purchases. Methodology and fndings: The mixed method research – in the form of international consumers’ e-survey and semi-structured interviews with affluent consumers – reveals that mutual relations of these two trends are clearly visible and can both motivate purchase at the same time.
dc.contributor.affiliationPoznań University of Economics and Business
dc.contributor.authorBeata Stępień
dc.date.accessioned2025-07-25T16:00:21Z
dc.date.available2025-07-25T16:00:21Z
dc.date.issued2018
dc.date.published2018
dc.description.issue1
dc.description.physical79-99
dc.description.volume26
dc.identifier.doi10.7206/jmba.ce.2450-7814.220
dc.identifier.issn2658-0845
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/1562
dc.languageen
dc.relation.ispartofCentral European Management Journal
dc.relation.pages79-99
dc.rightsCC-BY-NC-ND-4.0
dc.subjectcustomer value perception
dc.subjectluxury goods sector
dc.subjectluxury fashion
dc.subjectsnob effect
dc.subjectbandwagon effect
dc.subjectprestige-seeking behavior
dc.subjectnew luxury markets
dc.title

Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception

dc.typeArticle
dspace.entity.typePublication