Publikacja:

Changes in relationships between partners in FMCG distributionchannels in Poland in 1989–2011 and their impact on commercialfirms’ competitiveness

Data

2012
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid4364
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalancedc92c553-0411-4522-97d5-b7ef33169392
dc.abstract.plPurpose: The objective of the article is to present the changes that have taken place in relationships between business partners in the FMCG distribution channels in Poland after 1989 and to identify the consequences for competitiveness in particular groups of commercial enterprises. The scope of analysis covers relationships between chains of large trade facilities and FMCG manufacturers and wholesale enterprises, inclusive of cash and carry, as well as between goods suppliers and receivers. Methodology: The article is prepared on the basis of relevant literature on cooperation of enterprises in the distribution channels, as well as on the results of surveys carried out by the Institute for Market, Consumption and Business Cycles Research (IBRKK) in the 1990s and in the first years of the 21st century. It also includes mid-2011 survey results among independent commercial enterprises and companies operating in the chain as well as among FMCG producers. In individual periods, the same research method is applied - face-to-face interviews, carried out among representatives of the surveyed firms. They were based on a questionnaire, which was expanded in subsequent research periods with new aspects of cooperation between enterprises, i.e. creation of private labels, training and consulting for business partners, and integration processes. Originality/value: The description and analysis of the phenomena and processes occurring in relationships between subjects in various channels of FMCG distribution covered multiple criteria. These include selection of a business partner, enterprise position in its contacts with business partners, expected and achieved benefits of cooperation, impediments and abnormalities occurring in contacts between the goods supplier and the commercial company, and new areas of cooperation.
dc.contributor.affiliationInstytut Badań Rynku, Konsumpcji i Koniunktur
dc.contributor.authorUrszula Kłosiewicz-Górecka
dc.date.accessioned2025-07-25T15:56:40Z
dc.date.available2025-07-25T15:56:40Z
dc.date.issued2012
dc.date.published2012
dc.description.issue6
dc.description.physical38-55
dc.description.volume20
dc.identifier.doi10.7206/mba.ce.2084-3356.35
dc.identifier.issn2658-0845
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/1370
dc.languageen
dc.relation.ispartofCentral European Management Journal
dc.relation.pages38-55
dc.rightsCC-BY-NC-ND-4.0
dc.subjectrelationships between entreprises
dc.subjectentreprise cooperation in distribution channels
dc.subjectintegration
dc.subjectcommercial chains
dc.subjectindependent commercial firms
dc.title

Changes in relationships between partners in FMCG distributionchannels in Poland in 1989–2011 and their impact on commercialfirms’ competitiveness

dc.typeArticle
dspace.entity.typePublication