Tamara Revisited: PERVIEW, SEAM, and the Storytelling Challenge of the Digital Multiverse

Abstract

This article re-engages the foundational metaphor of Tamara – originally a play and now a methodological orientation toward the polyphonic, fragmented nature of storytelling in organ-izations – by integrating it with two complementary methodologies: PERVIEW (Processes of Embodied Restorying with the VIEW framework)2 and SEAM (Socio-Economic Approach to Management). As digital technologies, AI, and hybrid workplaces reconfigure how people expe-rience time, space, and communication, storytelling alone becomes insufficient. The article revisits the metaphor of “Tamara-Land” through the lens of Disney as a living fractal of control narratives and improvisational storywork. Drawing on recent work in fractal change manage-ment, mirror interventions, and embodied narrative coaching, the article proposes a conver-gence of PERVIEW and SEAM to access not just spoken narratives, but also the subterranean fields of organizational meaning-making – those shaped by trauma, emotion, energetic resonance, and hidden costs. This results in a transdisciplinary methodology for diagnosing and trans-forming organizations as multisensory, multiscripted, and multiversal entities.