Publikacja:

Key Drivers of Digital Transformation in Greek Businesses: Strategy vs. Technology

Data

2021
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid6032
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalancedc92c553-0411-4522-97d5-b7ef33169392
dc.abstract.plPurpose: This article aims to assess strategy and technology as key drivers of Greek businesses’cdigital transformation and compare the results to those of international studies and sources. Methodology: A research was conducted on 124 Greek businesses from different sectors and industries with the use of an anonymous questionnaire from December 2019 to January 2020. Greek businesses were categorized as early, developing, and maturing according to their perceptions about the level of their digital maturity, and differences were identified. The results were finally compared to an international relevant survey. Findings: Several differences were located among the Greek businesses of the three digital maturity categories as formulated after their self-evaluation, and evolution has been identified on their perceptions about their digital strategy, its existence, objectives, and structure, which can be seen developing and expanding from the lowest to the highest levels of digital maturity. Originality: The findings can be useful in creating an initial picture of the perceptions and practices applied by Greek businesses to their use of digital technologies. They can also become a measure of comparison for the self-evaluation of Greek businesses in their efforts to digitally transform.
dc.contributor.affiliationHellenic Open University Patras
dc.contributor.affiliationUniversity of Piraeus
dc.contributor.affiliationUniversity of Piraeus
dc.contributor.authorMaria Karekla
dc.contributor.authorYannis Pollalis
dc.contributor.authorMichail Angelopoulos
dc.date.accessioned2025-07-25T16:02:30Z
dc.date.available2025-07-25T16:02:30Z
dc.date.issued2021
dc.date.published6/2021
dc.description.issue2
dc.description.physical33-62
dc.description.volume29
dc.identifier.doi10.7206/cemj.2658-0845.45
dc.identifier.issn2658-0845
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/1672
dc.languageen
dc.relation.ispartofCentral European Management Journal
dc.relation.pages33-62
dc.rightsCC-BY-4.0
dc.subjectdigital transformation
dc.subjectdigital strategy
dc.subjectdigital technology
dc.subjectdigital maturity
dc.subjectdigital technology management
dc.subjectbusinesses
dc.subjectGreece
dc.subtypeOriginal
dc.title

Key Drivers of Digital Transformation in Greek Businesses: Strategy vs. Technology

dc.typeArticle
dspace.entity.typePublication