Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface

cris.legacyid	7292
cris.virtual.journalance	#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalance	dc92c553-0411-4522-97d5-b7ef33169392
dc.abstract.pl	Purpose – To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach – A conceptual paper. Findings – It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value – Among the first articles on this topic.
dc.contributor.affiliation	University of North Carolina Greensboro, Greensboro, North Carolina
dc.contributor.author	Nir Kshetri
dc.date.accessioned	2025-07-25T16:04:00Z
dc.date.available	2025-07-25T16:04:00Z
dc.date.issued	2023
dc.date.published	9/2023
dc.description.issue	4
dc.description.physical	511-521
dc.description.volume	31
dc.identifier.doi	10.1108/CEMJ-08-2023-0336
dc.identifier.issn	2658-0845
dc.identifier.uri	https://repozytorium.kozminski.edu.pl/handle/item/1750
dc.language	en
dc.relation.ispartof	Central European Management Journal
dc.relation.pages	511-521
dc.rights	CC-BY-4.0
dc.subject	augmented reality
dc.subject	virtual reality
dc.subject	metaverse
dc.subtype	Original
dc.title	Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
dc.type	Article
dspace.entity.type	Publication

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