The Protection of a Sportsperson’s Image in the Era of the Commercialization of the Publicity Right

cris.legacyid	6875
cris.virtual.journalance	#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalance	9db5c576-bc0d-45ef-b202-f90c8f673dae
dc.abstract.pl	The purpose of this article is to present the views of the polish doctrine and judicature regarding publicity right. This publication focuses particularly on the image of a sportsperson. The author presents the general concept of this right as existing in American doctrine. The article is concentrated on the notion of commercialization of the discussed right, which results in becoming similar to the right of publicity created in the USA. The analysis gives the ground to assuming that the undergoing social and economic processes lead to situation where the need of creating law based on the structure of the right of publicity is significant.
dc.contributor.author	Magdalena Dmuch
dc.date.accessioned	2025-07-25T15:45:43Z
dc.date.available	2025-07-25T15:45:43Z
dc.date.issued	2016
dc.date.published	2016
dc.description.issue	1
dc.description.physical	137-158
dc.description.volume	8
dc.identifier.uri	https://repozytorium.kozminski.edu.pl/handle/item/1076
dc.language	en
dc.relation.ispartof	Zeszyty Programu Top 15
dc.relation.pages	137-158
dc.rights	CC-BY-4.0
dc.subject	image
dc.subject	sportsperson
dc.subject	right of publicity
dc.subject	commercialization
dc.subtype	Original
dc.title	The Protection of a Sportsperson’s Image in the Era of the Commercialization of the Publicity Right
dc.type	Article
dspace.entity.type	Publication

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