Publikacja:

Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Data

2021
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid6946
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalancedc92c553-0411-4522-97d5-b7ef33169392
dc.abstract.plPurpose: The aim of this study was to investigate the antecedents of consumers’ purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries. Design/methodology/approach: Drawing on the stimulus-organism-response (SOR) framework, the research model was tested using the partial least squares structural equation modeling (PLS-SEM) technique with a questionnaire applied to 731 respondents from Saudi Arabia. Findings: The results showed that perceived quality, consumer satisfaction, and brand image have a positive impact on purchase intention, whereas perceived price could not explain purchase intention. Moreover, consumer satisfaction and brand image appeared to significantly mediate the relationships in the research model. Research limitations/implications: This article studies a specific country and local dairy consumption. One should be careful when generalizing the results to other food and country contexts. Originality/value: This study investigates consumer purchase intention specifically toward local dairy products, which was a matter underexplored in the literature as opposed to studies on a variety of other local products. Moreover, the article contributes to an extension of the SOR framework onto the body of literature regarding local products.
dc.contributor.affiliationAnadolu University
dc.contributor.affiliationSamsun University
dc.contributor.affiliationUniversity of Tlemcen
dc.contributor.authorNadjim Mkedder
dc.contributor.authorMahmut Bakır
dc.contributor.authorAbdelheq Lachachi
dc.date.accessioned2025-07-25T16:02:49Z
dc.date.available2025-07-25T16:02:49Z
dc.date.issued2021
dc.date.published12/2021
dc.description.issue4
dc.description.physical124-148
dc.description.volume29
dc.identifier.doi10.7206/cemj.2658-0845.62
dc.identifier.issn2658-0845
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/1689
dc.languageen
dc.relation.ispartofCentral European Management Journal
dc.relation.pages124-148
dc.rightsCC-BY-4.0
dc.subjectSOR theory
dc.subjectperceived quality
dc.subjectlocal products
dc.subjectconsumer purchase intention
dc.subjectdairy products
dc.subtypeOriginal
dc.title

Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

dc.typeArticle
dspace.entity.typePublication