Methodology for testing company business models

Abstract

Purpose: The article is aimed at determining the business environment through an analysis of concepts of and approaches to organization management, and subsequently proposing a methodology for testing company profiles considering the preferences of the decision-makers.

Methodology: The research includes literature studies, critical discussion and personal research in the area of the meta-method for company testing.

Findings: The contemporary business environment, which is complex and dynamic, requires adequate measuring tools. Such tools, like meta-methods, should operate on quantitative and qualitative variables, as well as consider the time factor. While testing companies one should not omit the preferences of their decision-makers. The profile of an organization depends on their point of view.

Originality: The image of business environment, which is a discussion on issues involving, inter alia, sources of competitive advantage, professionalism of services, virtuality and telepresence, as well as behavioral and resource-based approaches to management. A proposition of testing profiles of small and medium companies considering the preferences of the decision-makers.