Adjusting the granularity of management perception and action

Abstract

Beech et al argue that attacks to postmodern thinking that conceive it as leading to purposelessness are misconstrued and that it is possible to adjust the focus of purpose in a way the reframes action. They argue that the appropriate approach is postmodern, no post-purpose, and that postmodernism does not reject the idea of purpose per se, rather it draws attention to the chaotic context in which purposes are played out.