Publikacja:
Marketing Communication as Company Dialogue with the Market: Value Creation and Integration Perespective
Cytowanie
Jan, W. W. (2014). Marketing Communication as Company Dialogue with the Market: Value Creation and Integration Perespective. Central European Management Journal, 22(4), 194–203. https://doi.org/10.7206/mba.ce.2084-3356.130
Słowa kluczowe
marketing communication value marketing marketing mix
