Publikacja:

Marketing Communication as Company Dialogue with the Market: Value Creation and Integration Perespective

Data

2014
Artykuł
Przeszukaj czasopismo Uproszczony widok Pełne metadane Statystyki
 
cris.legacyid4468
cris.virtual.journalance#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.journalancedc92c553-0411-4522-97d5-b7ef33169392
dc.contributor.authorJan, W. Wiktor
dc.date.accessioned2025-07-25T15:58:41Z
dc.date.available2025-07-25T15:58:41Z
dc.date.issued2014
dc.date.published2014
dc.description.issue4
dc.description.physical194-203
dc.description.volume22
dc.identifier.doi10.7206/mba.ce.2084-3356.130
dc.identifier.issn2658-0845
dc.identifier.urihttps://repozytorium.kozminski.edu.pl/handle/item/1474
dc.languageen
dc.relation.ispartofCentral European Management Journal
dc.relation.pages194-203
dc.subjectmarketing communication
dc.subjectvalue marketing
dc.subjectmarketing mix
dc.title

Marketing Communication as Company Dialogue with the Market: Value Creation and Integration Perespective

dc.typeArticle
dspace.entity.typePublication